NFC-NEKO
In collaboration with French digital artist, Maxime Girault, and the internet’s five most famous cats -- Coby, Grumpy, Coffee, Smudge, and Zoë -- we were able to bring the first ever non-fungible cat mystery box collection to the Binance platform.
Scope of Work
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Each NFC-NEKO NFT variation captured each of the five cats’ unique personalities in distinctive mechanical suits. Different variations of the NFT cats were made available, one of each across four different rarity levels: Normal, Rare, Super Rare, or Super Super Rare.
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Each purchase was promised to include a charitable element, in which half of all secondary royalties and 5% of initial gross proceeds were donated to five animal welfare charities chosen by each celebrity cat’s owners, ensuring that each NFC-NEKO holder does good even in the real physical world.
Actions
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Launched the NFC-NEKO website
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Drafted official media press releases, centering the message around supporting animals, building community, and the value around Mystery Box projects like this
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Conducted giveaways, collaborations, and post-project incentive activities across social media platforms
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Developed sneak peak videos and gifs for different stakeholders to post and utilize for the project
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Oversaw Twitter and Discord channels to sustain high engagement
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Communicated and mediated closely between Maxime, cat owners, and Binance to ensure smooth and productive developments throughout project
Key Outcomes
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All Mystery Boxes sold-out within one day
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Following the successful launch of the Project, we released 140 limited edition Coffee Cat rugs in collaboration with Highstreet Metaverse to bring one of the famous cats to "life"
